Carol Yale – The Smart Association

Hey … let’s get engaged

March 2, 2022

Nonprofit associations need to do more with less. That’s an even bigger challenge today given post-COVID staffing shortages and tighter budgets. So, who do you turn to for help when members continue to expect the world and demand you deliver it? Smart Association Management … that’s who! Engaging members is key to the success of every association. It’s how you show value and earn loyalty. That’s why it’s important for organizations to get it right, from onboarding to everything that…

Come on and Zoom, Zoom, zooma-Zoom

If you were a kid in the 70s, or even the late 90s and early 2000s, you may remember ZOOM, a show on PBS that encouraged kids and other viewers to just “turn off the TV and do it!” That advice still holds up, particularly as many of us continue to work and go to school from home due to COVID-19 containment efforts. I was thinking about that advice during a recent virtual meeting on a different kind of Zoom.…